GEO

Generative Engine Optimization (GEO): How to Rank in AI Search

Search engines are undergoing their biggest transformation in over two decades. Traditional search results—a list of ten blue links—are increasingly being supplemented or replaced by real-time AI summaries, such as Google AI Overviews, Perplexity, and ChatGPT. To maintain organic visibility in this new landscape, digital marketers must master Generative Engine Optimization (GEO): the discipline of optimizing digital content so Large…